Monday, July 2, 2007

The Tipping Point



Aimed at marketing on the face of it I was pointed in the direction of this book by the MBA Podcast. Having read it though I find myself thinking of ways of applying the underlying concepts in many ways.

First I think of how I can build and raise awareness of my personal branding. I can also apply this to Knowledge Management and trying to get the adoption of KM ideas to tip for me.

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