The Medici Effect

A great book on innovation and how we can capture the processes that the great innovators use to help force connections, the intersection, that can allow us to increase our chances of creating and executing truly creative ideas and concepts.

Key takeaway: quantity begets quality, the more ideas you have and try will lead you a greater chance of finding THE idea. It will also increase the chance of failure as an idea doesn't stack up, however be prepared to use the failures to a positive outcome.